Shannon thomas
Experienced 'unicorn' in directing digital graphic design and video production teams.
hands-on skills in graphic design, video/photo production, and retouching.
optimizing workflows and achieving measurable results, delivering success in paid media campaigns.
grandewrap launch
grande rebranding
digital advertising
video advertising
#biglashenergy
digital out-of-home
print & merchandising
performance highlights
#1 brand
Played an integral role scaling a small business into the #1 Lash & Brow Serum Brand in the US*, holding majority market share.
+144% Increase
Increased GrandeLIPS sales +144% on Amazon with new product video and programmatic display assets.
video performance
Storyboarding and writing scripts for videos that consistently perform above benchmark, best performing over 3x the average CTR (up to 11% CTR) and above click-to-purchase & thumbstop ratio for beauty category.
+98% Yoy
Assisted in driving +98% YoY in Prime day sales with digital support, including FireTV banners.
efficiency
Implemented a streamlined workflow and finished 2024 with over 1,000+ completed projects.
top of benchmark
Drove top of benchmark ROAS for cosmetics category and above average NTB converters by assisting in the execution of programmatic display for Ulta Beauty.
in-house ad agency
Streamlined ad approval process and collaboration, reducing turnaround time from 14 days to just 5 days.
2024 rebrand
Facilitated and redesigned brand guidelines in 2024 to establish a stronger foundation and enhance cohesion across creative, messaging, and other touch-points.
ulta x snapchat
Collaborated with Ulta Beauty x Snapchat to develop product lens that achieved a higher swipe-up rate than benchmark by +52% in category.