about
This campaign was inspired by the rising influence of TikTok and the viral success of our hero product, GrandeLASH-MD Lash Enhancing Serum. We strategically featured models with high engagement on TikTok, each sharing authentic testimonials about their transformative results with Grande Cosmetics. Our products empower individuals to enhance their natural beauty, while also boosting their inner confidence.
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Creative Manager
Art Director
Producer
Designer
Copywriter
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Managing Video Production and Digital Design
Producing and art directing video and photoshoot
Designed campaign logo
Reflected campaign in merchandising displays
Art direction for collateral
Wrote advertising copy
campaign
campaign setup
The logo design brings together the retro pop vibe with the energy of today’s social media, using the hashtag and a conversation bubble to match the fun, social feel of the TikTok challenge.
We also worked with artist Alaina Cross to create a custom theme song that ties it all together and adds even more personality to the challenge.
